While attempting to establish yourself as a young twenty-something marketer, one of the questions you’re asked most often is, “can you write?”. In a world where content is king (and sweeping statements like “in a world” mean nothing), its difficult to have your voice heard.
I attended a Social Media Breakfast gathering in Waterloo, Ontario one morning, where I heard Josh Muirhead (Current Senior Account Manager at Edleman) quote – “Be Brief, Be Brilliant, Be gone”. This message has stuck with me through the years (ok, the last 2 of my 3 years of marketing experience #millenialproblems) until now and is always present in the work that I do.
I can’t promise I’ll be brilliant, but I can guarantee that all posts with one underlying message will always be brief. This way messages can be absorbed and then discarded, hopefully to stick with you for years to come, as this one simple phrase has stuck with me.